Boyana Vancheva
SEO Specialist · Dutch Localization Expert · Content Strategist
I'm Boyana, a Dutch SEO and localization specialist based in Amsterdam. After years in the public sector at the Dutch Ministry of Finance, Ministry of Social Affairs, and the Council of Europe, I made the jump to what I actually love: helping international brands communicate in a way that clicks with Dutch audiences.
Here's what makes me different: I work with AI, not against it. I use it to move fast and efficiently, drafting, researching, and iterating at speed. Then I bring the human layer that AI cannot replicate: cultural intuition, niche jargon knowledge, and a critical editorial eye. You get the best of both worlds.
My background in policy writing and government research means I'm rigorous about what I put out. I've written for government audiences, academic contexts, and international companies, so I know how to adapt tone and style for very different readers. Including Dutch ones, who will absolutely notice if something sounds off.
Currently working with Qonto (France), WP Masters (Netherlands), and freelance clients across Europe. Specialisms include fintech, SaaS, lifestyle, and public sector content.
clicksninja.nl@gmail.com · +31 651 019 614
Google Analytics certified
HubSpot Content Marketing
SEMrush SEO Fundamentals
MSc Universiteit Leiden
KVK 94649634
Yoga Alliance 200H
Experience
2022 – present
SEO Specialist and Translator, Mahana, WP Masters and Clicks Ninja
Content strategy, keyword research, blogs, landing pages, social media.
2021 – 2023
Junior Policy Advisor, Dutch Ministry of Finance
Policy work on surcharges and taxes. Writing, stakeholder coordination, impact assessments.
2020 – 2021
Subsidy Advisor, Dutch Ministry of Social Affairs
Assessing national and European subsidy applications for companies.
2019 – 2020
Researcher, Council of Europe
Independent research on women's underrepresentation in leadership roles.
2018 – 2020
MSc Public Affairs, Universiteit Leiden
Specialization in public administration, policy advisory, and research.