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Boyana Vancheva
SEO Specialist · Dutch Localization Expert · Content Strategist
I'm Boyana, a Dutch SEO and localization specialist based in Amsterdam and remote. After years in the public sector at the Dutch Ministry of Finance, Ministry of Social Affairs, and the Council of Europe, I made the jump to what I actually love: being an entrepreneur and helping people grow their business across borders. I'm an international soul at heart so I would love to help your company cross borders.
Here's what makes me different: I work with AI, not against it. I use it to move fast and efficiently, drafting and researching at speed. Then I bring the human layer that AI can't replicate: cultural intuition, niche jargon knowledge, and a critical editorial eye. Even when translating with AI you'll need a proofreader who knows what they are doing. You get the best of both worlds.
My background in policy writing and government research means I'm rigorous about what I put out. I've written for government audiences, academic contexts, and international companies, so I know how to adapt tone and style for very different readers. Including Dutch ones, who will absolutely notice if something sounds off.
Previously I've worked with clients penetrating new markets like Qonto (France), Protime (UK) and many others. I'm comfortable working with multiple languages and know what it takes to scale up and synchronise strategy for multiple markets. Specialisms include fintech, SaaS, lifestyle, and public sector content.
boyana@clicksninja.nl · +31 651 019 614
SEO Specialist, Localization strategist and market/content lead at Mahana, Clicks Ninja, Insify, Qonto and many more
Content strategy, keyword research, blogs, landing pages, social media.
Junior Policy Advisor, Dutch Ministry of Finance
Policy work on surcharges and taxes. Writing, stakeholder coordination, impact assessments.
Subsidy Advisor, Dutch Ministry of Social Affairs
Assessing national and European subsidy applications for companies.
Researcher, Council of Europe
Independent research on women's underrepresentation in leadership roles.
MSc Public Affairs, Universiteit Leiden
Specialization in public administration, policy advisory, and research.